It is important when doing video production that you are clear about promoting the message you want to get in front of your customer. I believe that video ads have to clearly sell the product or service your business represents. Too often I see commercials that may get people to tell the advertiser they saw their ad, but they don’t do anything to actually sell a product.

I have included three ads that I produced for The Mining Journal while I was the publisher. I came up with the concept, design, narrative, and music component of the ads. The music lead in talks about the place we love the best. “The Best” theme remains throughout the 30 second spot and you will see each ad is selling a specific product, which is a direct benefit to potential customers.

Video production on the commercials was done by Joker Media of Marquette.